Control the conversation. Own the narrative. Protect the brand.

The media is not your enemy – but it’s not your friend, either. It is a force – and if you don’t direct it, it will direct itself – right through your reputation.

MEDIA SERVICES

Whether you’re managing a crisis in real time or building proactive media relationships to protect against future exposure, Urgent PR provides a targeted offering of strategic media services.

Media Outreach

Reporters tell the story they’re told. We ensure the story they’re told is yours. We know our way around newsrooms so we can build and maintain relationships with key journalists, editors, and broadcast producers across national, regional, and trade media.

Press Materials

A weak press release – or one that uses the wrong wording – can be worse than no press release at all. We write statements, press releases, Q&As, and media kits that are concise, compelling, and strategically positioned to shape the story before it shapes itself. Every word is intentional. Every sentence does its job.

Interview Preparation

The difference between a good interview and a career-ending one is preparation. We coach your executives and spokespeople to communicate with authority, handle hostile questions without breaking, and stay on message even when reporters push hard. We employ video cameras, live-fire questioning, and analyze your performance during playback so there are no surprises on air.

WE HELP YOU EARN COVERAGE FOR THE RIGHT REASONS — AND MUTE IT FOR THE WRONG ONES.

Not every story should be told. Not every reporter should be called back. Not every news cycle should be engaged. That judgment — knowing when to push and when to hold — is exactly what we bring to the table.